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observer.com > 2026 > 02 > adobe-varun-parmer-ai-creative-solution

Adobe’s Varun Parmar Is Redefining How Iconic Brands Use A.I. at Scale

1+ mon, 4+ day ago  (624+ words) Adobe's response to that disruption isn't to out-generate everyone. It's to focus on something harder: orchestration. The idea is to move content from concept to delivery without breaking brand rules, budgets or trust. And the person leading that strategy is…...