News
Dept Powers Up Its Global Content Studio With Adobe AI
1+ day, 52+ min ago (140+ words) The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people in multiple languages and contexts across the globe. Dept wants to change how that work gets done. The digital agency…...
Adobe Doubles Cannes Spend to Court AI-First Creators
8+ mon, 1+ week ago (176+ words) Adobe spent twice as much on its Cannes Lions presence this year compared to last year, its vp of marketing, Stacy Martinet, told ADWEEK." Over the past two years, the company's investment in Cannes Lions has surged. Adobe has long…...
TikTok Creative AI Tools Come to Adobe Express, WPP Open
9+ mon, 3+ week ago (540+ words) On Monday, TikTok unveiled a slate of generative AI tools, designed to help automate creative production. They'll not only live natively on TikTok but will also be integrated within Adobe Express and WPP Open for marketers' use." As part of…...