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Social Samosa is an online publication reporting on Advertising, Marketing, Digital & Social Media News, Trends, Campaigns and Case Studies
- 1,377articles · 365d
- 2+ day agolatest article
- Sep 14, 2025earliest in window
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- Finance & Business 838
- Economy, Business & Finance 672
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- Internet & Telecom 121
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News
What’s AI solving for SMBs this festive season? Amazon Ads’ Kapil Sharma speaks
3+ day, 9+ hour ago (1695+ words) And advertisers are already gearing up for it as an Amazon Ads survey found that 61% of consumers expect to spend more this Diwali compared with last year. Against that backdrop, we spoke to Kapil Sharma, Director - Amazon Ads India, about…...
Adobe adds AI tools to Acrobat for document analysis and content generation
3+ day, 6+ hour ago (382+ words) Adobe has introduced new AI capabilities in Acrobat, powered by its Adobe Productivity Agent, aimed at helping users understand information in documents, generate content, and access knowledge across multiple files. The new features include interactive reports and summary slides that…...
OpenAI rolls out ChatGPT Images 2.5 with Sketch, image comments and shareable prompts
4+ day, 3+ hour ago (164+ words) OpenAI has rolled out ChatGPT Images 2.5, a new image generation model that brings improvements to image quality, editing, and generation speed. Alongside the model, ChatGPT is adding features including Sketch, which allows users to draw directly in ChatGPT and use…...
Amazon launches Creator Connections to connect creators with brand campaigns
5+ day, 5+ min ago (185+ words) Amazon has launched Creator Connections in India, a program that connects eligible creators with brand campaigns and enables them to earn based on engagement and conversions. The program will be rolled out in phases to creators from Amazon’s community of…...
BCCL partners with OpenAI for content discovery on ChatGPT
6+ day, 1+ hour ago (180+ words) Bennett, Coleman & Co. Ltd. (BCCL) and OpenAI have announced a strategic partnership to make journalism from BCCL publications and digital platforms available to ChatGPT users, with attribution and links to original articles. The partnership will include content from The Times…...
Adobe Photoshop adds beta AI-Assisted Editor, new Light Adjustment Layer and AI Markup
1+ week, 4+ day ago (133+ words) Social Samosa The updates include a new Light Adjustment Layer, which provides controls for exposure, contrast, highlights, shadows, whites, and blacks without altering the original image Instruct Edit with Masks, powered by Firefly Image 5, allows users to describe changes to…...
Instagram renames AI creator label, may limit reach of unlabelled AI profiles
1+ week, 5+ day ago (273+ words) Instagram is renaming its “AI creator” label to “AI-generated profile” to make it clearer when a profile features an AI-generated person rather than a human. The platform will also limit the reach of profiles that feature AI-generated people and do…...
YouTube brings Amazon products to Shopping Affiliate Program in US
1+ week, 6+ day ago (330+ words) YouTube has added Amazon to its YouTube Shopping Affiliate Program in the US, allowing eligible creators to tag Amazon products in videos, Shorts, and live streams. The integration enables viewers to discover and purchase products featured by creators without relying…...
Apostrophe Ventures names Divya Narayan, Leila Bilimoria Surti and Saji Abraham Managing Partners
2+ week, 5+ day ago (260+ words) Apostrophe Ventures, the global communications and advisory platform founded by Ameer Ismail, has appointed Divya Narayan, Leila Bilimoria Surti and Saji Abraham as Managing Partners, as the firm moves to build a senior-led, multidisciplinary communications platform. The three executives will…...
Rheaa Jumaani and Mehek Singghi launch Echo Collective, a new-age communications company
2+ week, 6+ day ago (159+ words) Rheaa Jumaani and Mehek Singghi have launched Echo Collective, a new-age communications company that brings together PR, social, digital, creators and partnerships under an integrated strategic approach. The company is led by the two founders, who bring experience across entertainment,…...