3+ day, 2+ hour ago   (195+ words) SBI Foundation has partnered with the Inspire Institute of Sport (IIS) to launch SBIF ACE: GOLD (Gearing for Olympic Dominance), an initiative aimed at supporting more than 40 accomplished and promising Indian track and field athletes as they prepare for upcoming…...

4+ day, 23+ hour ago   (187+ words) The Board of Control for Cricket in India (BCCI) has secured Reliance Consumer Products’ soft drink brand Campa Cola, life insurer SBI Life and AI chatbot ChatGPT as associate partners for bilateral matches played in India, according to The Economic…...

4+ day, 23+ hour ago   (457+ words) Social Samosa...

5+ day, 23+ hour ago   (269+ words) Last week’s advertising campaigns brought sports and entertainment into brand storytelling, with Adidas pairing Anthony Edwards and Kimi Antonelli in a card game, Nike featuring Carlos Alcaraz in its Travis Scott collaboration, and Liberty using Helena Bonham Carter in a…...

5+ day, 22+ hour ago   (216+ words) Social Samosa "Magnum by Safari, the luggage brand from Safari Industries (India) Limited, has appointed Bollywood actor Saif Ali Khan as its brand ambassador The association will be part of the brand"s communication around its "Swag On The Move…...

5+ day, 22+ hour ago   (166+ words) ITW Universe has secured exclusive global rights for the sports production, broadcast distribution, and commercial marketing of the India-Japan T20I scheduled for Sept. 22, 2026, at the Sano International Cricket Ground in Tochigi, Japan. Under the mandate, the agency will own the broadcast…...

6+ day, 1+ hour ago   (244+ words) Huella has appointed advertising industry veteran Princey Roy as mentor to support its expansion across Asia. The appointment follows the company’s establishment of a base in Singapore. Mehta will advise Huella on its market expansion strategy, strategic partnerships, and business…...

1+ week, 3+ day ago   (312+ words) The Kinder brand has been present in India for over a decade, operating within a €2.66 billion chocolate category that is largely dominated by bars and tablets. Currently, the Kinder master brand is led by Kinder Joy, which is driven by…...

1+ week, 4+ day ago   (1372+ words) What makes people stop scrolling for an ad today? Sometimes, it is a joke. Sometimes, it is a character they already know. And increasingly, brands are betting that if an advertisement feels more like entertainment than advertising, audiences might actually…...

1+ week, 3+ day ago   (359+ words) JSW Sports has entered into an exclusive partnership with Cricket Hong Kong, China (CHKC) to serve as the Commercial Partner for the Hong Kong Sixes. The partnership marks JSW Sports’ entry into international sporting intellectual properties. As part of the…...