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News

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mumbrella.com.au > first-party-data-isnt-enough-adobe-warns-marketers-face-shrinking-addressability-936442

First-party data isn’t enough: Adobe warns marketers face shrinking addressability

5+ day, 8+ hour ago   (664+ words) Adobe's DSP is now integrated with Adfixus in Australia Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as internet browsers tighten privacy restrictions, Adobe’s regional partnerships lead has warned. Cassandra Tan,…...

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mumbrella.com.au > system1-launches-ai-screening-tool-for-creative-assets-934333

System1 launches AI screening tool for creative assets

2+ week, 6+ day ago   (159+ words) UK-based advertising effectiveness firm System1 has launched Test Your Ad Screen, an AI tool designed to screen creative assets based on human emotional responses. The tool aims to help marketers make quicker decisions about which assets to invest in, leveraging a…...

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mumbrella.com.au > adobe-expands-firefly-ai-studio-with-new-audio-tools-934083

Adobe expands Firefly AI studio with new audio tools

3+ week, 3+ day ago   (275+ words) Adobe's Firefly has new AI audio features US software company Adobe has launched new audio tools within its Firefly AI studio, enabling users to generate music, speech, and sound effects. The tools aim to streamline creative workflows for content creators,…...