7+ hour, 43+ min ago   (799+ words) In crafting a new identity for itself, the Bath-based agency focused on fundamentals, rather than just slick visuals. If you've worked in an agency for a while, you'll recognise the pattern. After a few years in business, you've got a…...

5+ day, 6+ hour ago   (485+ words) A new campaign for the black stuff smuggles its most recognisable asset into a single word, and it's a genius move. Guinness has a new campaign out, and before you've even looked at it, you may be wondering why the…...

1+ week, 3+ hour ago   (391+ words) The dynamic duo behind one of our favourite bookshops believes merchandise has re-emerged as a powerful marketing tool. We find out more about their latest title. Merchandise is like a quiet friend who's always there, but we've sadly forgotten about....

1+ week, 5+ day ago   (471+ words) The Working Assembly used AI in its branding for Untold, but not in the way you might think. Last week, I wrote a critique of The Working Assembly's new identity for voice-journalling app Untold. The article was broadly favourable, but…...

1+ week, 5+ day ago   (774+ words) Autumn is a good time for career invention. But that doesn't mean you should. Image licensed via Adobe Stock After the searing heat of summer, autumn has finally arrived: hooray! But while the weather might be more relaxed, a lot…...

2+ week, 5+ day ago   (851+ words) Spotify's "Fan Life" campaign. Devotees of rapper Pitbull often wear bald caps and formal wear as a concert ritual So who are the modern celebrities making waves in ads now? Well, on closer inspection, it feels like things aren't what…...

3+ week, 5+ day ago   (517+ words) Iconic bicycle manufacturer Brompton needed a global brand platform. But Studio Blackburn didn't just design a system. They went to the source and cut metal letters next to the machines that build the bikes. It's no secret that we're big…...