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Emirates reviews $126m global media account The incumbent on the account is IPG Mediabrands. Financial Times calls global media review What does International Women’s Day mean to you? William Hill Vegas picks creative agency Women’s Aid campaign illustrates domestic abuse through children's bedtime story Campaign boost
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News
The Entertainer hires former Holland & Barrett marketing boss Phil Geary
17+ hour, 27+ min ago (34+ words) Campaign UK Toy retailer The Entertainer has appointed Phil Geary, the former Holland & Barrett marketing chief, to the newly created post of marketing director....
How Adidas embraced World Cup fever for its biggest UK football activation
2+ day, 21+ hour ago (34+ words) Campaign UK The brand delivered the Adidas Creator Base, its most ambitious UK live experience to date, to engage London's football-obsessed youth....
Pinterest's first global CMO exits after eight years
2+ day, 16+ hour ago (20+ words) Campaign UK The social media platform has not yet announced a replacement....
Coca-Cola most popular World Cup sponsor on social media
2+ day, 18+ hour ago (35+ words) Campaign UK Coca-Cola has become the most successful World Cup sponsor on social media, reaching 85 million Facebook fans and having the most follows on Twitter....
Nike and Channel 4 partner on doc about Londoner's journey to self-confidence
2+ day, 18+ hour ago (25+ words) Campaign UK This is the first partnership between the brand and Channel 4....
Asos jumps on new Instagram video carousel ads
3+ day, 5+ hour ago (39+ words) Campaign UK Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell....
Quality news sites get 'halo effect' on ad viewability
3+ day, 5+ hour ago (28+ words) Campaign UK Viewability rates are higher than industry standard as users seek trusted publishers in era of fake news....
Video growth prompts Facebook ad upgrade
3+ day, 13+ hour ago (458+ words) The social network has unveiled a service that allows brands to show video creative on mobile app ads. By David Benady. Last week, Facebook launched a service allowing video creative to be used in mobile app ads for the first…...
How Mattel is evolving beyond the ad
3+ day, 5+ hour ago (38+ words) Campaign UK Mattel's content division, which launched late last year, has appointed its first chief content officer, Catherine Balsam-Schwaber, an experienced media hand with prior roles at NBC Universal and Viacom....
'The follower number means nothing': new tool aims to help marketers root out influencer fraud
3+ day, 4+ hour ago (609+ words) by Omar Oakes | 8 October 2018 Brands are being defrauded of up to 96% of what they spend with individual social media influencers, the social media agency behind a tool designed to spot fake engagement has claimed. The Social Chain Group claims Like-Wise,…...